Privacy Policy

At 67 Bottles LLC ("we," "us," or "our"), we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (67-bottles.com) and purchase our products.

1. Information We Collect

1.1 Information You Provide to Us

We collect information that you voluntarily provide to us when you:

• Place an Order: Name, email address, shipping address, billing address, and payment information
• Subscribe to Our Newsletter: Email address
• Contact Us: Name, email address, and any information you include in your message

1.2 Information Automatically Collected

When you visit our website, we automatically collect certain information about your device and browsing behavior, including:

• Usage Data: Pages visited, time spent on pages, links clicked, and other actions taken on our website
• Device Information: IP address, browser type, operating system, device type, and screen resolution
• Analytics Data: Information collected through Google Analytics and Vercel Analytics about how you interact with our website

1.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small data files stored on your device. We use the following types of cookies:

• Essential Cookies: Necessary for the website to function properly (e.g., shopping cart functionality)
• Analytics Cookies: Help us understand how visitors use our website through Google Analytics and Vercel Analytics
• Preference Cookies: Remember your preferences and settings

You can control cookies through your browser settings. However, disabling certain cookies may affect the functionality of our website.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Order Processing: To process and fulfill your orders, including payment processing, shipping, and customer service
• Communication: To send you order confirmations, shipping updates, and respond to your inquiries
• Marketing: To send you newsletter emails about product updates and promotions (only if you subscribe)
• Analytics: To understand how visitors use our website and improve our services
• Legal Compliance: To comply with applicable laws, regulations, and legal processes
• Fraud Prevention: To detect and prevent fraudulent transactions and protect our business

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We only share your information in the following limited circumstances:

3.1 Service Providers

We share your information with third-party service providers who perform services on our behalf, including:

• Payment Processing: Stripe processes all payment transactions. Your payment information is transmitted directly to Stripe and is subject to their privacy policy
• Shipping Carriers: We share your shipping address with carriers to deliver your orders
• Website Hosting: Vercel hosts our website and may have access to data stored on their servers
• Analytics: Google Analytics and Vercel Analytics collect and analyze website usage data
• Email Services: We use email service providers to send newsletters and order notifications

These service providers are contractually obligated to use your information only for the purposes we specify and to protect your information.

3.2 Legal Requirements

We may disclose your information if required to do so by law or if we believe such action is necessary to:

• Comply with legal obligations, court orders, or government requests
• Protect and defend our rights or property
• Prevent fraud or illegal activity
• Protect the safety of our users or the public

3.3 Business Transfers

If 67 Bottles LLC is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or use of your personal information.

4. Payment Information Security

We take payment security seriously. All payment transactions are processed through Stripe, a PCI-DSS compliant payment processor. We do not store your complete credit card information on our servers. Stripe uses industry-standard encryption to protect your payment data during transmission.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

• Order Information: Retained for at least 7 years for tax and accounting purposes
• Newsletter Subscriptions: Retained until you unsubscribe
• Analytics Data: Retained in accordance with Google Analytics and Vercel Analytics retention policies

6. Your Rights and Choices

You have certain rights regarding your personal information:

6.1 Access and Correction

You have the right to access and update your personal information. To do so, please contact us at orders@67-bottles.com.

6.2 Email Communications

If you wish to stop receiving marketing emails from us, you can:

• Click the "unsubscribe" link at the bottom of any marketing email
• Contact us at orders@67-bottles.com with your request

Please note that even if you unsubscribe from marketing emails, we will still send you transactional emails related to your orders (e.g., order confirmations, shipping notifications).

6.3 Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to:

• View what cookies are stored and delete them individually
• Block third-party cookies
• Block all cookies from specific websites
• Block all cookies
• Delete all cookies when you close your browser

6.4 Do Not Track

Some browsers have a "Do Not Track" feature that lets you tell websites you do not want your online activities tracked. We do not currently respond to Do Not Track signals.

6.5 California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to Know: You can request information about the personal information we collect, use, and disclose
• Right to Delete: You can request deletion of your personal information (subject to certain exceptions)
• Right to Opt-Out: You can opt-out of the sale of your personal information (note: we do not sell personal information)
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

To exercise these rights, please contact us at orders@67-bottles.com. We will verify your identity before processing your request.

7. Children's Privacy

Our website is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information. If you believe we have collected information from a child under 18, please contact us immediately.

8. Third-Party Websites

Our website may contain links to third-party websites (e.g., social media platforms). We are not responsible for the privacy practices of these external sites. We encourage you to read the privacy policies of any third-party websites you visit.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for data transmission
• Secure servers and databases
• Regular security assessments
• Limited access to personal information by employees and service providers

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

10. International Data Transfers

Your information may be transferred to and processed in the United States or other countries where our service providers operate. These countries may have data protection laws that are different from the laws of your country. By using our website, you consent to the transfer of your information to the United States and other countries.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes by:

• Posting the updated Privacy Policy on our website with a new "Last Updated" date
• Sending an email notification to newsletter subscribers (for significant changes)

Your continued use of our website after such changes constitutes your acceptance of the updated Privacy Policy.

12. Google Analytics

We use Google Analytics to collect and analyze information about how visitors use our website. Google Analytics uses cookies to collect information such as:

• How often users visit the site
• What pages they visit and in what sequence
• How long they stay on each page
• What websites referred them to our site

This information is used to improve our website and services. Google Analytics collects only the IP address assigned to you on the date you visit our site, not your name or other identifying information. We do not combine the information collected through Google Analytics with personally identifiable information.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on, available at: https://tools.google.com/dlpage/gaoptout

13. Vercel Analytics

We use Vercel Analytics to monitor website performance and user engagement. Vercel Analytics is privacy-friendly and does not use cookies. It collects anonymous usage data to help us understand how our website is being used and identify areas for improvement.